PIAGET X ART DUBAI | 15 – 18 March 2017 | Madinat Jumeirah
For its second year at Art Dubai, Piaget exhibits its new High Jewellery collection Sunny Side of Life. Articulated around three environments Sunset, Pool Side and Lush Nature, Piaget’s presentation at Art Dubai will be the first time the collection is shown in the region.
Articulated around three environments Sunset, Pool Side and Lush Nature, the collection is inspired by the luscious nature of palm trees, vibrant blue skies, shimmering water and bright rays of light turning into starry nights. Incandescent gold paired with gems in contrasting colours, the 150 exhilarating pieces capture unforgettable moments of radiance while basking in the warmth of the sun. Whether intricate woven gold cuff watches shimmering like sunrays, silk-like necklaces set with floral diamond shapes or flamingo-like pink sapphire rings, taking a walk on the Sunny Side of Life is letting oneself be seduced by an irresistible invitation to indulge in a unique lifestyle and art-de-vivre, to dream and be thrilled by the natural beauty one’s surroundings.
Piaget’s partnership with Art Dubai is the latest chapter in a long tradition of breaking new ground in creative design, in some instances through illustrious collaborations with artists such as Dali, Andy Warhol and more. However, giving free reign to the boldest creative vision can only be achieved through the complete mastery of ancestral techniques. Reflecting its on-going mission to make the impossible possible, the Maison nurtures the skills its artisans so that its distinctive Piaget style can continue to evolve, reimagined through the absolute virtuosity of expert goldsmithing and gem-setting. As visitors explore the Sunny Side of Life, they will discover the work of artisans demonstrating how they use these rare skills faithfully cultivated over generations, and expertly applied to turn each piece into a work of art.
“We are thrilled to be able to bring a new expression of Piaget’s artistry to a city that recognizes the appeal of unbridled imagination,” adds Chabi Nouri, Piaget CEO. “Dubai is a place where the sky is the limit, where everything and anything becomes possible. ”
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